By Emma Reynolds 
“A Glimpse into the Future: Apple’s 2024 Plans Beyond iPhones”
Apple is no stranger to innovation and exciting product releases. From the revolutionary iPhone to the sleek and powerful MacBook, the tech giant continues to push boundaries and set new standards in the industry. With every year comes new rumors and speculation about what Apple has in store for its loyal following. However, in a recent report by renowned Apple analyst Mark Gurman, a glimpse into the future of the company has been revealed. In this blog post, we’ll dive into what to expect from Apple in 2024, besides the highly anticipated new iPhones.
First and foremost, Gurman predicts that in 2024, Apple will prioritize expanding its services business. This could mean new and improved subscription-based offerings such as Apple Music, Apple Arcade, and Apple TV+. With the growing demand for digital content, it only makes sense for Apple to continue investing in its services and providing customers with even more options.
In addition to services, Gurman also suggests that Apple will shift its focus towards augmented reality (AR) and virtual reality (VR) hardware. This could include the long-awaited and rumored Apple glasses, as well as VR headsets. With AR and VR technology becoming increasingly popular, Apple would be wise to invest in this market and potentially revolutionize the way we experience the world around us.
Another area that Gurman believes Apple will explore in 2024 is health and wellness technology. We’ve already seen the company make strides in this area with the Apple Watch and its health tracking features. However, Gurman predicts that Apple will delve deeper into the health and wellness space with new sensors and tools to help users better monitor and improve their overall well-being.
But it’s not just hardware and services that Gurman predicts for 2024. He also believes that Apple will continue to focus on sustainability and reducing its impact on the environment. The company has already made significant efforts in this area, with initiatives like using renewable energy in its facilities and creating a recycling program for its products. In 2024, we can expect to see Apple’s commitment to sustainability further reflected in its products and practices.
In terms of software, Gurman predicts that Apple will continue to enhance and improve its operating systems, including iOS, macOS, and watchOS. As we’ve seen in previous years, new software updates bring new features and capabilities to Apple’s devices, making them even more functional and user-friendly.
Lastly, Gurman mentions that Apple may make a push into the automotive industry in 2024. While this may seem unexpected, there have been rumors of an “Apple Car” for years. With the rise of electric and self-driving vehicles, it’s not entirely out of the realm of possibility for Apple to enter this market and introduce its own innovative approach to transportation.
In conclusion, while new iPhones are a given for Apple every year, Gurman’s report gives us an exciting look into what else the company has in store for us in 2024. From expanding services, investing in AR and VR, and prioritizing health and wellness, to a potential foray into the automotive industry, it’s safe to say that Apple’s future is looking bright. As always, we can expect the tech giant to continue pushing the limits and staying ahead of the curve.