By Emma Reynolds 
“An Apple a day keeps the doctor away,” but what about a daily dose of customised brand communication right on your iPhone? Apple’s latest feature, as reported by The Verge, opens up a new realm of personalised brand interaction. This isn’t your typical ringtone or wallpaper personalization; it’s about brands stamping their identity on emails and calls to your iPhone.
Diving headfirst into this brave new world, we find that the feature, which is part of the new iOS 15 update, is a game-changer in brand-customer interaction. Brands can now customise their emails and calls with logos, colours and other visual elements that resonate with their identity. This means when your favourite fashion brand calls or emails, your iPhone display will light up with their signature aesthetic, effectively transforming a mundane call into an immersive brand experience.
But why should you care about this update? Simple. It is a step towards making your digital experience more unique, more ‘you.’ You’ll no longer just be a consumer in the eyes of your favourite brands; you’ll be part of their extended universe, engaging with their ethos in every interaction.
Nevertheless, some might argue that this could lead to an overload of branded content. While this is a valid concern, it’s essential to remember that you are in control. You decide which brands get this privileged access to your iPhone. It’s an empowering feature that gives you the reins of your digital narrative.
While Apple’s innovation brings a fresh perspective, it also raises thought-provoking questions about the future of brand communication. Will we see a shift in branding strategies? Will brands focus more on creating visually engaging content for calls and emails? Only time will tell.
As we stand on the precipice of this bold new era in technology and brand interaction, it’s thrilling to imagine the possibilities. This feature isn’t just a new tool for brands; it’s a fresh canvas for creative exploration. So, next time you get a call or an email on your iPhone, get ready for a more colourful, immersive, and personalised experience. Let the digital revolution begin!